ManCrush by Warmist Chris Mooney
(Grist) I don’t normally do this. But right now, I am going to come out and gushingly endorse a book: climate blogger Joe Romm’s Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.
Everybody who cares about why science doesn’t get through to the public should read it. (snip)
If you ever want to understand why scientists fare so poorly getting their message across — and why liberals lose policy debates and, often, presidential campaigns — this is also the book for you. In essence: Too much higher education, too much wonk sophistication, destroys the common language simplicity of good rhetoric and makes you less persuasive.
Let me fix that
If you ever want to understand why far left climate believers fare so poorly in getting their message across, you should understand that those who push “climate change” the hardest are the ones who are the biggest “carbon” offenders, jetting around the world on fossil fueled flights to exotic vacation spots, driving fossil fueled vehicles, and otherwise refusing to reduce their own carbon footprint. And people have just become too darned educated to buy into this ginned up issue which is really designed to push far left policies (and keep the money train going for those involved in pushing “climate change”).
Makes sense.
Yes. To get the message out to the unwashed masses, you have to dumb down your message. You can’t talk with an educated or learned aire. You have to talk like the common person. Heck, you may even have to take on their mannerisms, accent, and clothing style. You have to “be down, with the town”.
And you have to position the issue as being one of doom and gloom. They want people to be dumb so they don’t realize that it’s all a crock of sh*t.