Pirate's Cove

Funny how climate cultists always go to the well of Governmental control, eh? In case you don’t see it, the party, split from others in the French Parliament, is called “Ecology Democracy Solidarity”. Nothing too Modern Socialist about it, right?

Push to make French advertising a weapon against climate change

Advertising in France may be about to get a lot greener after a bill was tabled in parliament that obliges large companies to use their advertising euros as a force for environmental good.

Putting forward the proposed law, the newly created political group Ecologie, Démocracie et Solidarité (EDS) argued that advertising had the potential to be a “powerful lever” in propelling France’s ecological transition.

The bill aims to give advertising a driving role in the transition towards a greener economy, and to iron out the “incompatibilities” between some ads and France’s green ambitions.

Along with a series of progressive bans on polluting products and services, it suggests the creation of a “responsible advertising” support fund to help retrain professionals working within the advertising sector.

So, not only does EDS want to force companies to advertise in a Specific Manner, but, they will require “re-education camps” for advertising execs.

Group co-president Matthieu Orphelin said the world of advertising needed to undergo a major revolution if it was to play any real role in the fight against climate change.

“Let us be the first country to make advertising work towards a serious goal, to put advertising at the service of the (ecological) transition,” Orphelin told FranceInfo radio.

Why do they need to play a role? Their job is to literally accept commissions from companies to create ads to get people to buy the products and services of companies and such, right? It’s not their job to be good little climate cultists.

EDS estimates that, each year, French companies pour 34 billion euros into the country’s marketing industry – something they say should be redirected towards protecting the environment and preserving resources.

Warmists always want to spend Other People’s money.