They are pledging to be carbon negative
Most stupid ad campaign ever? #ClimateCult https://t.co/9djmXCaXbr
— Tom Nelson (@TomANelson) August 24, 2020
Such a pleasant campaign, eh? So, what are they doing? Have they done away with CO2 in their beer? Oh, right, it would be flat beer. And you can’t make it without CO2.
We double offset our scope 1, 2 and upstream scope 3 carbon. This means we also include all of the carbon in our supply chain too. We steadfastly believe this is the only real way to count carbon and offset our true impact. We work with our Lead Scientific Advisor, world leading expert, Professor Mike Berners-Lee in calculating our carbon footprint and designing our removal initiatives. We share the full breakdown of the calculations at the back of this report.
They claim they will plant lots of trees. So, that scam keeps going. That all their energy will come from local wind turbines. Good luck with that. That they will soon (they don’t say how soon) only use electric vehicles for distribution (where does the energy come from?). Their bars are carbon negative, blah blah blah. What they don’t mention is if their prices are going up. Because someone has to pay for this, and will the owners want to take the monetary hit?
The recycling part is nice, but, shouldn’t they do that anyhow, and, that has zero to do with ‘climate change’.
