Milk is great. I love milk. Tastes wonderful. Mix in a bit of chocolate Slimfast in the morning or after a workout. But, see, Gen Z apparently has a problem with milk, and it was important enough for the NY Times to write an article instead of investigating politicians and government for wrongdoing (no paywall at Yahoo News)
Got Milk? Not This Generation.
To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect ambassador. An exuberant 24-year-old marathoner from Brooklyn, New York, she describes herself as a proud Latina runner. Her nickname is Miss Outside.
The Milk Processor Education Program signed her to its 26.2 project, an ambitious effort to provide training, gear, advice and other support to every woman who runs a marathon in the United States this year. In March, Zapata’s face lit up a giant Times Square billboard. She starred in her own video. Her portrait is one of several anchoring the Gonna Need Milk website.
There is only one problem: Zapata would rather drink oat milk. (snip)
Zapata is part of the Not Milk generation, teenagers and young adults who grew up ordering milk alternatives at coffee shops and toting water bottles everywhere. Turned off by the no-fat and low-fat milks served at school, worried about climate change and steeped in the increasing skepticism toward the dairy industry on social media, many of them have never embraced milk. Last year, members of Generation Z bought 20% less milk than the national average, according to the consumer market research company Circana.
It’s the Evil cows!
Anyhow
The campaign takes several forms. Although the science about the health benefits and drawbacks of milk isn’t settled, some studies have shown that chocolate milk contains basic electrolytes and a precise ratio of carbohydrates to protein that can help muscles recover after workouts. One strategy involves showing athletes such as Zapata that milk is a good sports drink (though the Gonna Need Milk people thought she was more of a milk fan when they signed her up).
And just tastes wonderful after a workout.
“I feel like this is another punchline about us: Did millennials kill milk?” said Rebecca Kelley, 39, a content strategy consultant in Seattle.
She and her friends drink almond milk. “I do have some old millennial guilt because I know from a sustainability perspective almond milk is not great,” she said. But she also sneaks in a glass or two of whole milk with spaghetti or a tuna sandwich, despite judgy comments from friends. “For me, it’s a nostalgia play.”
Almond milk and all those alternatives tend to be worse for the actual environment, as opposed to the climate crisis scam, being incredibly water intensive, for one thing.
But, hey, if they don’t want to drink milk, more for me.
Some young people don’t like milk because they didn’t grow up with it as a dinner-table staple. The Healthy, Hunger-Free Kids Act of 2010 removed whole or 2% milk from schools, and required that any flavored milk be nonfat. This led to a genre of social media posts complaining that school milk was disgusting. The Department of Agriculture in 2018 allowed 1% chocolate or strawberry milk back into schools.
Good job, Michelle Obama and Democrats.
Gen Z’s minds have been hopelessly polluted by government health care experts.
Might want to remind the kiddies that lobotomies used to be considered “health care” by the experts at one time.
#TrustUs
#TheScienceIsSettled
Bwaha! Lolgf
The left never understands that their “experts” are really charlatans. Back in the 1700’s a respected and expert Italian physician named Giuseppe Martelli (the little hammer) told his students the ONLY way to cure many diseases was by cutting and bleeding the patient or using leeches. That included cancer and insanity. He was the foremost expert. He declared “la scienza è risolta”, the science is settled. We think he was wrong. The Dowd family still supports both Medici and Martelli.
20% of all US children are now obese. Should we try to limit that by giving them 1% milk?
Teach do you drink real milk, that is whole milk, with your slimfast? Or some of that liberal reduced fat milk?
Probably some of that lib reduced fat milk, Johnny. Reduced fat milk has more sugar in it
Carbohydrate per 100mL: Full-fat milk has 4.8g. Skim milk has 4.9g.
Skim milk has a trace more protein and about 40 % fewer calories of than whole milk.
You CANNOT make milk from oats, soy, almonds, coconuts, rice, cashews, macadamia, hemp or quinoa. It’s not milk, but a substitute.
In general the health benefits of genuine dairy products (Ca, added VitD and A, complete high quality protein, and several other vitamins and minerals exceed those of the milk substitutes.
1% milk drinker here.
Elaine says that I drink too much milk.
According to the Dept of Ag, males consume slightly more milk than females.
My hypothesis is that females (wives!) complain that males (husbands!) drink too much milk for one of three reasons. 1.Control (deep down, our wives resent us*) 2.That normal accusatory tone that all women have or 3.Their preference for ‘keeping’ over ‘consuming’. They derive comfort from ‘having’.
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*Nothing irks women more than the sight of content men.
Jl when I looked to check it said that the sugar levels (lactose) were the same 13 grams maybe 12 in fat free
Is that correct ? That is what WebMd says
Of course obesity rates are much higher in red states
Jl I did check the sugar content on 1% and 2% they were both 12grams per serving
Jl do you think Dana knows that he is drinking lib milk?
Low fat milk contributed to the ‘pussification’ of America.
John Wayne didn’t drink no stinkin’ skim milk!!
I personally don’t drink milk. I endorse serving it to children. The % of fat or even non-dairy varieties should be left for individual tastes and marketing to determine. No matter what choice you make about your milk fat percentage, you are still getting a healthier choice than many alternatives. I seriously doubt the small change in milk fat percentage makes any difference at all in childhood obesity. I don’t see this as a partisan issue, but some commenters here evidently do.
Johnny-You know how to find the answer to your question? I know this is complicated, but maybe try asking him.
Just a hunch…