Pirate's Cove

You know, it’s actually a shame, because reducing the use of new plastic is actually a good thing. The problem here is they were doing it to placate the climate cult, and their goals were pretty much unrealistic

Coca-Cola Is Rolling Out a Major Change, and Shoppers Are Not Happy

If you tend to reach for bottles of Coca-Cola, you’ll want to pay attention. Your favorite brand is currently in trouble for making promises about packaging sustainability and falling short.

According to a study published by Science Advance this year, 56 brands led by the Coca-Cola Company are responsible for more than 50% of plastic pollution worldwide. After committing to using 50% recycled material in its packaging by 2030, the business changed its voluntary environmental goal to strive for 35% to 40% recycled material by 2035.

In a recent press release, Coca-Cola announced that “this evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress, and identified challenges. Achieving these ambitions will require continued investments in innovation and infrastructure solutions, enabling legislation and further collaboration with bottling partners, industry peers, local governments, and civil society.”

In other words, they shot for Neptune with their goal in order to get the Cult of Climastrology off their asses, and now reality is coming into play. You know, the NY Giants can talk about winning the Super Bowl before the season starts, the Chicago Blackhawks can talk about making the Playoffs, the New Orleans Pelicans can talk about making it to 20 wins, but, then the season starts and doing those things runs into the cold, dead mackerel of reality.

But this reasoning isn’t enough for people who shared their major disappointment in the news in the comment section of Coca-Cola’s most recent Instagram posts. “What about your recycling goal? Why silently quit?” one Instagram user wrote. “Stop producing so much plastic!” said another commenter. One person mentioned that they plan to “boycott” the company.

People are accusing Coca-Cola of greenwashing, a tactic coined by environmentalists in the 1980s that, according to the United Nations, manifests when companies mislead the public into thinking that their business is doing more to tackle the climate change crisis than it is.

Well, Coke decided they were going to patronize the doomsday cult, so, anything that happens now is a result of them listening to a cult. Have fun.

But, yeah, the sad part is that they, and other companies, made pledges to the climate cult, rather than looking to reduce their use of plastic for true environmental reasons.