Aren’t they all supposed to be game changers? Ford is risking a lot of capital on this venture, after already losing vast sums of money on EVs
Electric Ford ‘Fiesta’: game-changing affordable EV due 2026
A new range of smaller and more affordable electric Fords will be spawned from an upcoming ‘skunkworks’ architecture on which the firm aims to produce the world’s most efficient electric cars.
This new platform, the development of which is being led by a former Tesla engineer, could underpin spiritual successors to the Fiesta and Focus and a replacement for the Puma, as well as opening up the potential for other small cars from Ford.
The architecture programme is still in the engineering stages, yet it is the first concrete sign that Ford sees a way back to offering a whole suite of more affordable models underneath the new Explorer, Capri and Mustang Mach-E SUVs in addition to the Puma.
“We are spending a decent amount of time at the corporate level talking about affordability,” Marin Gjaja, chief operating officer of Ford’s Model E division, told Autocar recently.
“We know we need to do it and it’s a muscle we need to build up over time.
“If you look at our line-up globally, at this point we don’t really have much in the affordable segment. The key for us is to be affordable, differentiated and profitable. For too long we stayed in the affordable segment, either at break-even or losing money.
Affordable seems to mean tiny with little range. And, come on, it’s a Ford. Would you trust a Ford other than a truck? They keep trying to push this stuff on consumers, even though consumers are not clamoring for them. When does it end?
AH. The latest thing Ford will lose a billion dollars on before cancelling it.
Exactly, they keep doubling down on stupid.
As long as it is privately developed, and consumers have a free choice as to what vehicles to buy, I have absolutely no objections.
IF Ford were a private company, I would agree. But they are not. They are a publicly traded entity and their R&D budget could have been distributed to shareholders as dividends. At the very least, FORD executives have a legal and moral responsibility to invest their R&D into projects that will have a net gain for shareholders, not a predictable billion dollar loss. Malinvestment is a violation of SEC regulations and you are already paying (taxes) for regulators and watchdogs to prevent massive companies from squandering their wealth. The trend so far has been that squandering corporate wealth in the pursuit of left agenda is “good”, because the board members all went to the right schools and are connected to each other. What Trump is doing to government, defunding the left, is a task that is still awaiting the corporate, academic, and media towers. The first step is recognizing that those CEOs are not playing with their own money. They are thieves, stealing billions from shareholders just to get another glass plaque for their fireplace mantle as a monument to their corporate virtue.
The good Professor wrote:
And as a publicly traded company, the people who disagree can sell their shares of Ford, and those who like it can buy them.
Ford opened at 9.420 today and finished at 9.470, up 0.05, or 0.53%. The intraday high was 9.62. Ford is near their 52-week low of 9.100, and I would rate it as a buy.
As an aside: have you seen the new electric Mustangs? About the size and shape of a Honda civic. How could ANY executive at Ford destroy such a brand that made them so much money? Even the commercials had to dub in the “Vroom” sound of an IC engine revving up because no one wants a golf cart sized Mustang.
So you object to the branding?
EVs are a dead end tech. Until Battery and Motor tech is improved monumentally they will never replace ICE cars.
Motor tech is just fine. It’s the battery tech that’s the sole killer. EV batteries don’t have the capacity, charge rate, or low weight to be really practical. That whole going up in flames thing is also a problem. :-)
Ford’s biggest branding mistake came with the 1958 model year, when they took the previously two-seater Thunderbird and made it a five passenger coupe. I guess that they were afraid of competing with the Corvette.
They brought the T-Bird back in 2002, but it only lasted a few years. Now the rumor is that there will be a 2025 Thunderbird!
Fun, fun, fun! by the Beach Boys!
Should I come into some extra money, I’ll try to buy a 1956 hardtop-convertible Thunderbird.
Found On Road Dead
That’s so passe. In these times it’s Found On the Road Discharged.
Fixed Or Repaired Daily
First on Race Day
What is Mr Musk and Don’s position on EVs that compete with Elon’s Tesla (the source of much of his wealth)? BTW, Tesla US sales dipped last year for the first time ever.
Should Ford manufacture the EVs in China to keep the costs down?
The smallest Tesla’s list at about $30,000, with a $7500 federal “global warming” subsidy + various state subsidies. Will DOGE kill the subsidies? They might, now that BILLIONS in federal subsidies kept Tesla afloat and made them the industry leader. Kill the subsidies and kill the competitors!! These subsidies were part of the global warming ‘scam’ redistributing BILLIONS of taxpayer dollars to a single company, creating the world’s richest man!!
Tesla also sells solar roofs and Powerwall battery packs to combat the ‘scam’ of global warming and customers receive subsidies for these. Will Trump kill all these ‘scam’ subsidies?
Guess Rimjob has nothing better to do than stay up nights and imagine his useless theoreticals and rhetorical questions.
Makes him feel somewhat smart and relevant one would guess but he comes off as just another useless putz.
I guess drowningpuppies has nothing better to do than push paid Musk propaganda.
Aw, Rimjob, didn’t know you cared.
Bwaha! Lolgfy Loser!
MAGA47Motherfucker!
I always thought Tesla was a scam perpetrated on the global warming cult in order to fund Space-X.
Ford should be working on a water engine. Japan/Toyota has already successfully made one with high HP output, and water comes out the exhaust. If u were running low, ur own urine could power it till u got home or the gas station. This isnt einstein level math kiddies, now get on it or get left behind. I will always take combustion over electric. Easier for the ptb to shut them down then combustion models.
The only way a water engine could work is if you use electricity to split the water into hydrogen and oxygen then use “cold fusion” to fuse the hydrogen into helium.
5 new sub-30K EVs have been introduced in Europestan since the start of Q3 2024. These (mostly Chinese) EVs are taking sales volume from Tesla, whos Q1 sales are down almost 45%. Ford lacks a competitor model in this arena and this new unnamed model is it.
I can almost guarantee that this model won’t be sold in the US.
When I saw the F-150 Rainbow edition, I knew I would never purchase a FORD again in this lifetime. FORD donating millions to BLM is yet another good reason to NEVER buy FORD. Best selling US built car today is the Toyota RAV4.
Think about who would buy such a small car. Most likely they are single and live in an apartment complex. Where will they charge it overnight? No one knows and doesn’t seem to care. Ford should let some startup company do this like Tesla, which knows what they are doing and offering a way for this little car to work for the average person.
Will they ever learn? Geez, Louise… nobody’s buying, & nobody will buy electric crap vehicles! But, it’s their money, their loss! Toodles! ????
Will they ever learn? Geez, Louise… nobody’s buying, & nobody will buy electric crap vehicles! But, it’s their money, their loss! Toodles! ????
and when it gets hit by an F-150 you can just drop the whole thing in the grave as it would take a year to separate the car from the human
The all-electric Aptera has a total wind resistance of a single side-mirror on an F-150, it weighs 2,200 pounds (1/2 the weight of average electric car) due to carbon fiber body, it burns through 100 watts per mile requiring a much smaller/lighter battery pack, and it has 25% less rolling resistance having three wheels. Battery devices’ enemies are wind drag, weight, and rolling resistance. The ‘new’ Fiesta is just a car converted to a device with fewer abilities. Not the slightest effort to reduce the range-killers of electric devices that I listed above. You do, if you purchase one, get ‘bragging rights’ for owning an electric car you can finally afford. It’s not great transportation but it is ‘killer’ virtue signaling.
Until EV makers design slippery wind designs and get concerned about weight, they are going to be left with unsalable devices.