Brendan Whitworth must have taken a look at the plummeting stock, and, more importantly, the plummeting sales, and decided to do a little damage control
Anheuser-Busch CEO Brendan Whitworth issued a mea culpa Friday in the wake of the company’s partnership with Dylan Mulvaney, a former gay man who now claims to be a woman.
The move sparked backlash across the nation as the company became the latest to focus on woke social issues — namely, the radical left’s attempts to promote woke gender ideology into society by injecting it into schools and placing it on the forefront of favorite brands in corporate America. According to reports, Anheuser-Busch lost more than $6 billion in market value following its promotional campaign with the transgender TikTok star as tensions rose and boycotts ensued.
On Friday, Whitworth issued a statement, contending that the company “never intended to be part of a discussion that divides people.”
The full statement
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
Pretty much a wishy washy statement, taking barely any responsibility, not apologizing for the idiots in their marketing division, like
The statement comes weeks after a March 23 podcast interview with the vice president of marketing at Bud Light, Alissa Heinerscheid. During her appearance on the Make Yourself at Home podcast, the marketing executive criticized the brand’s image prior to her position at the company, describing her desire to “shift the tone” and make it “truly inclusive … lighter and brighter and different and [appealing] to women and to men.”
Maybe promote her to customer, along with the other fools who decided to play politics and Woke? I doubt this will move the needle. Conservatives and women who were outrage over the fake women thing won’t be placated by the statement, and lunatic lefties do not drink AB products to start with, unless they are seltzer crap.
Read: Anheuser-Busch CEO Realizes They Really Messed Up, Issues Statement Which Pleased No One »