Well, this is a new one. I do not believe I’ve ever heard the climate cult blame personalized ads before
How personalised ads are contributing to climate change
A new report from Global Action Plan analysing the scale of unnecessary emissions being generated by Big Tech’s business model has uncovered just how energy intensive it really is.
Recently, it’s become all but impossible to use social media without being constantly bombarded with ads.
And while online marketing is nothing new, you may have begun noticing that whenever you open up your favourite apps these days, the products being pushed onto you are scarily in line with your actual interests.
This is known as ‘surveillance capitalism,’ whereby companies pull together data on us from a myriad of sources to make a far more targeted bid.
It operates by algorithmically profiling users – monitoring, processing, and predicting our digital lives to coerce us into splashing the cash on items we weren’t even tempted by in the first place.
I mean, how often do you mention something in passing only for it to appear several minutes later on your Insta stories?
The interesting part is that most of the tech companies who are slamming you with personalized ads are run by leftists, and typically yammer about climate doom.
Besides, of course, the obvious role it plays in turbocharging unnecessary consumerism, which last year added an extra 32% to the annual carbon footprint of all UK citizens alone through the greenhouse gas emissions that result from the dramatic uplift in sales generated by it.
According to a report from Global Action Plan, Big Tech’s ‘toxic’ business model is extremely energy intensive.
Is there anything that the climate cult doesn’t complain about?
In this regard, Global Action Plan argues that Big Tech billionaires are the ‘oil barons of the 21st century’ and that their exponentially growing contribution to the climate crisis is making it harder for the rest of the world to take crucial action.
Urging activists to turn their attention to this multidimensional problem, the charity is focused on exposing the industry as a foundational blocker to meaningful change so that we can start holding the necessary people accountable.
‘Big Tech’s way of doing business is fundamentally at odds with efforts to stave off the deepening climate crisis. These platforms and their eye-watering profits rely on processing massive quantities of data at a huge direct carbon cost,’ says policy and campaigns lead, Oliver Hayes.
So, what, they want to stop the ads? Good luck!
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