The question rarely asked is “why the need to go Woke?” Why not simply just sell your product/services?
It’s Not Just Bud Light. How Companies Are Fighting Back Against the War Over ‘Woke.’
A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the brand into the center of a culture war over so-called corporate wokeism.
To many people, Bud was simply getting with the times by embracing activist Dylan Mulvaney, recognizing LGBTQ consumers, and following the lead of brands such as Coca-Cola (ticker: KO), Nike (NKE), and Hershey HSY -0.03% (HSY). But the conservative backlash against Bud Light produced a 26% drop in beer sales in a week.
Companies from BlackRock (BLK) to Walt Disney DIS 0.26% (DIS) are under siege as political attacks on progressive corporate policies heat up ahead of the 2024 elections. Some companies are fighting back—notably Disney—and there is scant evidence of firms retreating from environmental, social, and governance, or ESG, initiatives.
Well, what happens is their sales drop. People just want the products/services without all the extra stuff. What’s happening with Anheuser Bush wasn’t so much about patronizing the gender confused, but, first, featuring a deranged wackjob pretending to be a little girl in a manner that completely mocks women, and women were not happy. Second, their idiot marketing head dissing the people who make up the core of Bud’s sales, instead of attempting to add more who’ll drink it. Third, they didn’t really apologize, so, people do not forgive.
Do these brands think it helps to replace women with gender confused men?
The kerfuffle over Bud Light illustrates the growing challenge for companies as they try to expand sales with new customers without alienating core consumers or political constituencies. Bud parent Anheuser-Busch put two executives who had come up with the marketing campaign involving Mulvaney on leave. That, in turn, prompted calls on the left to boycott the company’s products. When it comes to Disney, patrons wonder why their kids are being exposed to trans madness and adult sexual issues? They do not want sexual stuff regardless of whether it is straight or LGBT shown to kids, much less indoctrination material. They want their kids to be kids.
Why the need to go Woke to attract new customers? Figure out a way without pissing off your existing customers.
While episodes like this blow over, they can have a chilling effect on companies’ willingness to talk about social or environmental goals. A study released in October by South Pole, a climate consulting firm, found that 72% of the 1,200 private companies it surveyed had set emissions targets in line with global climate goals—but a quarter of those businesses don’t plan to publicize their plans or achievements “beyond the bare minimum.” South Pole dubs this behavior greenhushing and says it makes climate targets “harder to scrutinize.”
Does anyone believe that most of the companies are doing more than paying lipservice? Are any giving up the use of fossil fuels for their operations? Anyhow, it’s a long, long article, worth the read.
And, speaking directly on Bud Light
‘There’s No Game Plan’: Bud Light Sales Collapse amid Backlash to Dylan Mulvaney Campaign
In-store sales of Bud Light dropped 26 percent in the final week of April following consumer pushback in the wake of the company’s decision to partner with transgender social-media personality Dylan Mulvaney.
Figures released by Bump Williams Consulting, a firm that specializes in the alcohol beverage market, found Bud Light sales have progressively slumped throughout the month of April. In the second week of the month, they were down 11 percent and plummeted 21 percent the following week.
The idiots in marketing said “hey, this sounds good” without considering the impacts.
Read: Companies Are Fighting Back Against The War On Woke Or Something »
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