Would you like a burger with a side of climate cult?
Wendy’s commits to ‘ambitious’ climate change goals
The Wendy’s Co. has announced targets to reduce greenhouse gas emissions by 47% across its system, including company operations, franchisees and top suppliers, by 2030 through new science-based targets.
The Dublin, Ohio-based burger brand announced near-term targets to reduce Scope 1, 2 and 3 greenhouse gas (GHG) emissions and said the goals were recently approved by the Science Based Targets initiative (SBTi).
Wendy’s estimated that achieving the goal would avoid about 7.2 million metric tons of carbon dioxide equivalent compared to business as usual, which is equal to removing more than 1.5 million gas-powered vehicles from the road in a single year.
“We recognize our role in using resources and energy, and we continue to prioritize delivering more to our customers with a smaller environmental footprint,” said Liliana Esposito, chief corporate affairs and sustainability office, in a statement.
“With our newly validated science-based targets,” Esposito said, “we have completed our climate roadmap nearly a year ahead of schedule, accelerating our journey to mitigate our climate impact.”
It’s going to cost more to eat at Wendy’s, because they will pass on the increased costs to consumers. Or, perhaps, reduce the number of employees will implementing more robots and ordering screens
In setting its Scope 3 science-based targets, Wendy’s identified two areas of focus for emissions reductions: purchased goods and franchised restaurants.
Purchased goods, such as food and packaging, represent nearly 85% of the system’s Scope 3 emissions, while Wendy’s more than 6,500 franchised restaurants contribute approximately 10% of Scope 3 emissions.
They seem to have extremely vague goals (see the article), but, really, they’ll most likely just be greenwashing, especially the franchised stores, who won’t want to spend all sorts of extra money to comply with this idiocy, nor rely on expensive, unreliable solar and wind. And, come on, have you seen their menu? It’s heavy on meat, frostys, and fries. Good grief, there is a burger with a bug hunk of fried cheese and pasta sauce on it. Lots of bacon, beef, chicken. How long will this cult madness go on?
Read: Wendy’s Goes Climahysteric, Commits To Reducing Their Carbon Footprint »