Interestingly, despite so many saying the Believe in anthropogenic climate change, few of them do a damned thing in their own life to practice what they preach. These same scientist moms, a rather newer group, do not talk about what changes they’re making. Weird, right?
Scientist-moms explore why climate change messaging falls flat
When Melissa Burt, an atmospheric scientist at Colorado State University, made a video about the climate crisis, it included images of her daughter, Mia.
“There’s some light within her that makes me continue to do the climate science work that I do,” Burt says in her voice-over. As she speaks, photos of a toddler — playing in the garden, sledding in fresh snow, frolicking on the beach — appear in frame. “As moms, we care about the environment they grow up in. And for Mia, I want you to know I worked hard for the change, and to make it a better place for you.”
What Burt does not say are phrases such as “net zero,” “1.5 degrees Celsius,” or even “carbon emissions.” Nor does she mention polar bears or ice caps. Climate change isn’t about politics or jargon, the video implies. Climate change is about us: Our neighborhoods, our schools, our kids.
Sooooooo, basically, politics and jargon. Right?
“From a scientist’s perspective, oftentimes we say facts, facts, facts,” Burt told Climate & Capital. “But half the time, people don’t understand what those facts mean.”
And facts alone don’t seem to spark action.
Got that? Facts are meaningless. Really, the climate cult doesn’t actually have much in the way of scientific facts on their side, so, this is not a big surprise.
Potential Energy Coalition, the nonprofit, marketing agency behind Science Moms, paid for around 1 billion online ad impressions targeting a wide variety of platforms, target audiences and geographies, closely tracking which sorts of people responded to which sorts of messaging.
“We’ve tested a lot of messages and ads to different groups of people. And we’ve found that the suburban mom was the most persuadable on lifting support or strong government action on climate change,” said Anne-Marie Kline, managing director of campaigns for research at Potential Energy.
Strong government, eh? Weird how this isn’t about politics. Now, let’s slap some strong government on the lives of the people who are for it, move it from theory to practice, see how well they enjoy it.
Read: Climate Cult “Scientist Mom” Explains That Facts Aren’t Changing People’s Minds »